Novice SEO Tricks That Produce Lots Of Free Traffic To Your Site

Be forwarned! I don’t know of any instant way for you to get fantastic rankings and mountains of qualified traffic to your ecommerce site inside of ten minutes, like all of the other so called SEO Experts who fill your email inbox claim. But then again, if you believe all of the hype that they offer, you might still believe in Santa Claus or that the earth is flat.

If you want some honest info about how a sheer novice established a profitable and successful website in less than one year, then stick around. This article is about what has worked well at getting mountains of highly targeted traffic to an ecommerce website that I own.

A year ago I was a complete amateur at this, and I didn’t even know what SEO, reciprocal links or article spooling was. Today I am the owner of a highly successful ecommerce website.

Now, I don’t claim to be a Search Engine Optimization guru. But I can honestly tell you that in well under one year, I’ve been very successful at driving lots of traffic to my website without paying a cent for it. My website also has a much higher conversion rate than many other ecommerce websites on the web do. In other words, my site is well in the “black” and making plenty of money.

My Background: I’ve been an entrepreneur for many, many years and I’ve had a great deal of success at it. Since about 90% of all new businesses fail within three years, and many established businesses fail on a regular basis, I believe that over the years I’ve learned how to rapidly adapt as the marketplace changes.

I decided to mold my existing business into an Internet based business in February. So I bought a copy of FrontPage and I started creating and building a website. At the same time I started transforming my “product” for online consumption. In June, at the age of 59 I retired from my business in order to focus full time on marketing my “product” via my website.

Right about now you might be wondering what my “product” is. My “product” is information. But I’m not going to disclose to you exactly what kind of information it is that I sell, and I’m not going to send you to my website because I don’t want my competition to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving – a six month time span.

More importantly, I don’t want them to know how I got my homemade website to get to a first page ranking in the Google organic SERPS for lots of important keywords, and on the first three pages of Yahoo, MSN, and Google organic SERPS for literally hundreds of different keyword phrases. It has taken me way less than a year, and many of my competitors have been struggling at it for many years!

I’ll admit that along the way, I have wasted lots of time and hard earned money on lots of Internet marketing software and lots of worthless information from the “Internet Get Rich Quick Gurus.” At the same time I’ve learned which software packages are beneficial and worth investing in.

HOW I FOUND SUCCESS ON THE INTERNET – ARTICLE WRITING AND MARKETING

Many people use link trading to promote sites. I myself have traded links with others in my industry. However, I believe that writing articles and getting them published on thousands of websites for free has had the largest impact on my web site’s search engine ranking and my income. But beware: If you are not cognizant of the downside of article marketing, you can quickly drive yourself out of business.

WHAT MAKES ARTICLE MARKETING SO EFFECTIVE?

It’s simple: 1. The fastest way to rank well on the search engines is to have lots of one-way links from other on-topic sites to your website.

2. When you write a good article and put it on another website, your “payment” for the use of that article is one or more links from that article back to your site. The more articles that you publish, the more free one-way links pointing back to your website. The more one-way links from other on-topic sites, the better your site will rank in the organic SERPS.

3. If you are able to write a good article, then you can set yourself apart as an expert in your field. A well written article will create a lot of validation for you in the eyes of the public. And a well-written article is one of the best ways to get qualified traffic to your site. That is because people will read it, and if you’ve built their trust through your article, they will click your link to see what you have to offer them.

NOW FOR THE MONKEY WRENCH – AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER

In order to be successful you have to get your articles published on hundreds or even thousands of other websites. Google doesn’t like content that has been duplicated on other websites. What that means is that even if you have an article on hundreds or thousands of other websites, Google can find the identical articles and only give you credit for the back links in one, or maybe a few of the articles.

So in the real world, in order to get the most “bang for your buck,” you must create a unique article for each website. But no one has enough time or talent to accomplish that, right?

Well . . . . Thanks to modern computer programming, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spinning software began to appear on the scene.

Unfortunately, most spooled articles are worthless because the articles that the software creates on full autopilot are very often totally laughable. The grammar and syntax is almost always all wrong. And people who read them will think that they were written by a three year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore your articles as well.

However, if you create an article that has been well-written to begin with, and then use the spinning software correctly, the software can re-write the article into hundreds or even thousands of unique, high quality articles that anyone would feel proud of. And more importantly, they will be more than unique enough to avoid the duplicate content filters.

If you don’t like to write articles, don’t have the time, or you don’t have the expertise, you don’t need to worry. You can purchase PLR (private label rights) articles and spin them! But you will always be better off if you can write your own articles.

I’ve used desktop software that I paid about $200.00 for, to create spun articles, and the software works great. As I write this page, I still do use this software for spinning articles that I submit to article directories. The upside of this is that each article directory gets a unique version of the article, and this version won’t get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.

Published articles almost always trigger a lot more referrals if they are published directly on your competitor’s website! But it happens to be somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting directly to article directories.

HERE IS SOME GOOD NEWS!

Now there are some very inexpensive online services that allow you to use their article spooling software right on their websites, to create dozens, hundreds, or even thousands of unique articles. You can even try some of them out for free. It is very easy to learn and to use their software. And the benefits of using these sites is almost too good to be believed. Let me tell you a little bit about these online services.

To start with, the wonderful thing about these online services is that they take your article, and they can spin an unlimited number of unique versions of it. Then they publish a different unique version of your article on hundreds or even thousands of on-topic websites. These spun articles are so unique that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.

This is real efficiency. We are talking about the ability to get your articles published on hundreds of your competitors and your peer’s websites virtually overnight. To sweeten the pot, when these services publish your article on another site, they won’t publish that Webmaster’s articles on your site. This eliminates reciprocal linking and will net you hundreds, or even thousands of one-way links.

And unlike most article directories where the number of links you can place in the article are very limited, these services allow you to put up to five keyword rich back links in each of your articles. It’s best to have each of those back links go to a different webpage on your site, not just to your home page.

You should make the back links appropriate. So if your story is about baby furniture, and you are talking about cribs, you’ll want to link to a page about baby cribs on your site. If you are talking about playpens, you’ll want to link to a page that features playpens, etc.

The plans for the future on some of these article spinning sites are to publish your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.

Make no mistake; this is not a 10 second “click one button” cure for the huge job of creating hundreds or even thousands of unique articles and submitting them to hundreds of article directories and potentially thousands of your competitor’s websites. If you believe that something like that exists, then you probably still believe in the tooth fairy or that the earth is flat.

You will still have to put sufficient effort into creating well-written professional articles. And then you must be willing to put sufficient effort into creating the synonym words and phrases that the software will use to spin your unique article. But believe me, you can not accomplish in a full month what these services can do in an hour.

Here is an example of what can be accomplished: I wrote four completely different articles on different kinds of information that I sell. After only 12 days on one of these services, my articles were on two-hundred-forty-two different competitor site on-topic web pages.

You do the math! With five back links in each article, one to my home page and four to different deep linked product pages on my ecommerce site, that’s 968 links in only 12 days! And I began to see some of those links indexed by the major search engines within that same time period. Use your imagination about what will happen after a month, six months, or a year!

HOW HARD IS IT TO SPIN ARTICLES USING THE ONLINE SERVICES?

It is so easy to use the software applications that it’s almost ridiculous. You will learn to use the software within minutes.

Most of these article spinning services will let you try out their site and their service for free. Many give a 30-day money back guarantee. So you get to try the software for a full month to see how much it can help your site to improve its rankings and its traffic before you are committed to having to pay for the use of the software and the service. I highly recommend this type of software and you will be happy that you gave it a try!

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Albert Weiss is a novice at SEO. He is NOT a self-proclaimed SEO Guru. However, as a beginner, he has built and marketed a very profitable ecommerce site in well under one year. His ecommerce site is successfully competing with the other top producing websites in his industry, many of which have been on the Internet for ten years or more!

Mr. Weiss has documented the steps that were taken to get lots of free traffic to his ecommerce site to make it successful by relying on article marketing, as well as how relying on several other aspects of SEO can make a site a big success. He developed a Free SEO Website for everyone! So visit www.ArticleSpooling.com now.

Mr. Weiss has documented the steps he took to get tons of free traffic to his website to make it successful by relying on article spinning, as well as how several other aspects of SEO can make a site a big success. He created a Free Search Engine Optimization Site just for you! So drop by www.ArticleSpooling.com now.

- Albert Weiss

Googles Rules of Duplicate Content

Learn what constitutes duplicate content and find out what technology Google currently employs to identify and penalize web sites with duplicate content.

By now you have to have heard that major search engines like Google impose strict punishments for the presence of duplicate content on sites. However, among SEO circles, there is some misunderstanding about what actually constitutes ‘duplicate content’ and how domain owners can be certain that their web sites are in compliance. A web site owners worst nightmare is finding out the hard way that their search ranking has been lowered and that they’ve been removed from Google’s index altogether.

One way to play it safe is to make sure that you grasp the idea of ‘duplicate content’ and that you’re not in violation of Google’s policies.

First, you should know that Google’s grounds for punishing those with duplicate content are actually quite reasonable. The fact is, Google wants to avoid search results pages overwhelmed by websites with the same or similar content, and with good reason; duplicate information makes it difficult for searches to find what they’re looking for.

Google created a new patented ‘fingerprinting’ technology to prevent the appearance of duplicate content on different websites. By recording an initial ‘fingerprint’ of a site, Google can periodically compare the ‘fingerprints’ of various sites in a database and lower the value of sites with content copies.

There are several examples of web sites and web site content that can be considered duplicate and, surprisingly, you’ll find that most are unrelated to spam. Here are just a few:

PLR Content: The most common case penalized by Google’s duplicate content policy is using PLR articles or other free articles in exchange for a link.

Mirrored Sites: It’s quite common to ‘mirror’ a site in order to balance the amount traffic on the server and enable sites to divide hits received between two identical sites. This practice is effective in balancing server load and eliminating downtime in loading, but the site copies are considered duplicate content.

Let’s say you own the .com, .net, and .org versions of your URL or versions with common misspellings of your URL. Rather than only redirecting traffic to a single URL, it may be wise to include some of your content, a newsletter, or free downloads on these pages.

Domain Sub-Niches: If you have a sub-niched site, you should use subsets of keyworded content. For example, if you write articles on personal finance for single moms, you may want to leverage your articles by creating sites targeted to special topics, such as ’single-moms-savings-tips.com’ and ’single-moms-debt-help-tips.com.’

Dynamically Generated Content and/or Templates: The use of RSS feeds from blogs and news/article syndicates amount to a greater amount of duplicate content on web sites. Dynamically generated templates in Content Management Systems (CMS) or shopping carts may also register as duplicate content. NOTE: This example applies only to feeds that display as static HTML. If you’re using a javascript feed to attract visitors, it can’t help your SEO, but it also can’t trigger a duplicate content flag, since Google’s bots can’t read it anyway.

Doorway Pages, Cloaked Pages, ‘Bombs,’ and Automated Directory Pages: Regardless of how promising this new technology may sound, Google is quickly catching up and examining every new script and tool. Thus, these pages should not be used for any reason other than market testing, seeking out quick-leads, or as means of driving temporary traffic through ‘throw-away URLS.’ It’s critical that value-added content and customization be incorporated on web sites with such tools.

Site Navigation Elements and Other ‘Content’: It’s important to understand the broad definition of content by which Google evaluates web sites. The arrangement of items on your page, your internal link wording and structure, outgoing links and anchor text, lead capture forms, graphics, product descriptions, prices, merchant-provided sales copy and articles, and other on-page variables all fall under the category of ‘content.’ Each element can be singled out for violation of duplicate content rules.

Theft: Theft also applies to more than simply written material on your site. If your page designs, links, or even entire website show up elsewhere, Google may lower you in the rankings or remove you from its index totally.

Now that you have a good grasp on the idea of what consists of duplicate content it’s time to make sure you are not in violation of Google’s policies. The Google administration always seems to catch on to things that are being done to try to ‘fool’ them. It’s always a better idea to stay with white-hat procedures when you’re working with something as important as your reputation.

Written by the staff at Affiliate Classroom Magazine. The Affiliate Classroom was developed by Anik Singal, an expert on boosting your affiliate sales using the latest techniques, including blogging and Web 2.0 bookmarking. Get your free copy of the magazine today. Sign up for the Newsletter and find out how Anik earned $10,466 in just 60 days using proven marketing principles. http://www.affiliateclassroom.com/magazine.php

- Evelyn Grazini